Templated Social Media Content
The Brief
Project Overview
To create easy-to-use social media templates for marketing colleagues. The templates are specifically to be used for event announcements, Business Development messages, and product-related posts. The templates take two or three steps, including text and image changes.
Audience
Insurance brokers, insurance professionals, and potential clients.
Key Insights
The templates maintain Vasek Insurance's key branding elements such as colours, fonts and images by linking to the library of brand assets in Adobe Express. A simple review process is in place to ensure the branding is being used correctly and that accessibility standards are adhered to.
Adobe Express Template Walkthrough
The Results
Easy-to-work-with templates for non-designers, which speed up the creation of social media content. The marketing team shared their positive feedback about the templates.
The Feedback
