The Brief
Project Overview
To create social media content for a British DJ and producer, Lone. The content reflects his distinctive electronic music style. A blend of digital and film photography adds a more textured, authentic and multi-dimensional feel. Videography captures the atmosphere, movement and a stronger sense of immersion.
Audience
Lone's listeners and a new audience who enjoy electronic music. Music labels, musicians and producers.
Key Insights
Photography and videography work together to translate Lone's creativity into a distinctive social media presence. Authentic and documentary-style content creates a stronger connection between the artist and audience.
Social Media Content
Photography
The Results
2 × Videos
Short-form films capturing Lone’s energy, atmosphere and personality, designed to support his creativity and music.
Short-form films capturing Lone’s energy, atmosphere and personality, designed to support his creativity and music.
1 × Social Media Presence
A more cohesive visual direction bringing photography across Lone’s promotional social posts.
A more cohesive visual direction bringing photography across Lone’s promotional social posts.
Photography Collection
A mix of digital and film photography capturing the artist, the audience and the moments behind the music.
A mix of digital and film photography capturing the artist, the audience and the moments behind the music.