Stand Competition Artwork
Task - find eyes hidden in the artwork.
The Brief
Project Overview
Design exhibition stand assets for Gallagher at industry events. Key aspects are: to enhance brand presence, adhere to the Brand Guidelines, and develop co-branding of 3 separate brands exhibiting at 1 stand.
Audience
Insurance brokers and insurance professionals.
Key Insights
Collaborate with the marketing team, art team and senior stakeholders to create cohesive digital and print materials, resulting in exhibition stands that are accessible to potential clients and partners.
Stand Designs between 2022 and 2026
Social Media Content
Stands Details
The Results
1. 10,000+ insurance professionals reached (BIBA 2026).
2. 6,000+ brokers attending the exhibition hall (BIBA 2026).
3. Recurring presence at the UK's largest insurance broking event.
4. Large-scale physical brand activation.